Online platform companies have revolutionized the customer buying experience by making it easier to get exactly what we want–faster and cheaper than ever before. Today, almost 20 cents of every shopping dollar spent goes through an online platform, and that number is only going up. Take for example:
And the list goes on and on. Let’s look at the last one. Think about what life was like before Uber. If you wanted to order a taxi, you would have to look up the number and call a dispatcher. They’d give you their best guess when the cab might show up. And when it finally did show up, you’d have no idea how much the ride was going to cost or how long it was going to take. All you knew for sure is that the further or longer the trip took, the more you’d pay.
How Uber Transformed Old Business Models
While we all thought there was nothing wrong with this business model, the guys at Uber came along and showed us how wrong we all were. They figured: why not build an app that connects a passenger with the nearest available driver? And before they even book the ride, the passenger will know how long the ride will take to their departure point, and how long it will take to get to their destination, and what the fare will be. The bonus? The rider would also have social proof of the driver’s professionalism thanks to ratings from previous passengers.
The founders of Uber broke ground with this rideshare model that has now overshadowed traditional taxi services.
Changing the Recruitment Game
Now let’s take a look at what we call the Uberification of the recruitment industry. One could say that it’s been operating in an ages old model–similar to the taxi industry.
There are more than 25,000 professional recruitment firms in North America who are still doing business by the old model. These firms are all vying for your attention by traditional methods– bombarding you with cold calls, emails, advertisements, and anything else they can throw at you.
What’s inevitable is that all their value propositions begin to sound the same, leaving you with nothing but a lot of noise.
If you’ve ever worked with any of these firms, you’ve probably gone through a familiar process, investing your precious time to listen to their sales pitch, and then participating in an onboarding. Then there are the details. Regardless if it’s a long-term relationship or a one-off, you have to negotiate terms, manage the agreement, ensure there are exit clauses if they can’t get the job done. Because of variable fee structures, you probably don’t even know what the bill is going to be until after the deal is done. Sounds like the taxi companies we talked about, right?
All the uncertainties and inefficiencies of this business model have forced most employers to tune out the noise, hunker down, and lock in on a very rigid recruitment strategy, which may take a lot of time and manpower (posting on job boards, having a list of preferred agencies, hiring in-house recruiters).
So why are many employers still struggling to hire great people?
In their desperation to tune out all the noise, they’ve shut themselves out from the other possibilities and solutions that may actually successfully deliver the perfect candidate.
I say some, because those who are looking forward are taking advantage of the new methods of doing business. We’re seeing many of the friction points we encountered in the traditional processes being streamlined by online platforms, with employers and professional recruiters connecting easily to each other to make more perfect placements–all while saving time and money.
Finding the Perfect Candidate on the Right Online Recruitment Platform
The Internet can offer more than google. It can make finding what you’re looking for so much easier–as long as you’re looking in the right place. Music producer Scooter Braun was able to navigate thousands of karaoke wannabes on YouTube to hone in and discover Justin Bieber, creating the global superstar that he is today. Expedia did something similar, leveraging technology and a massive network to help you find the perfect vacation.
In the world of recruitment, I believe that for every open job, there is a perfect candidate. However, the reality is that if they’re not on the job boards applying to you, you’re never going to find them. They need to be searched out and contacted. But who has time for that?
Imagine if there was a way for you to cut through the noise and find the right recruiter, no matter what job you needed to fill. This recruiter has already done all the heavy lifting, building the relationship credibility and influence to not only get the perfect candidate interested in looking at your company but ultimately, close them on a job offer.
Take a hard look at your current strategy and ask yourself: Is it working? Are you hiring the right people, in a timely fashion, and at the right cost? Can you streamline your process, just like Uber streamlined transportation?
The reality is that you don’t know what you don’t know. The best way to find out for sure is by not limiting your options. Discover new ways to expand your horizons. An online recruitment platform is a great place to start. Let’s talk about the future of recruiting.